Client :
Jewelsmith
Project :
Brand redesign.
Designed by :
Admen Design
Client Brief :
Jewelsmith required a logo refresh that modernised the brand while retaining recognition built through its existing identity. The objective was not a complete overhaul, but a thoughtful evolution that respects brand equity.The redesign focused on refining and simplifying the original symbol, reducing visual complexity while strengthening form, balance, and legibility. The updated mark reflects a more contemporary aesthetic, ensuring consistency across packaging, signage, and brand communication without losing familiarity.
